Following the launch of the festival’s ‘A Moth for Amy’ flagship public art project, at Hull’s award-winning restaurant, 1884 Dock Street Kitchen, the first 15 Hull and East Yorkshire companies have signed up to sponsor their Moth. At the event, over 60 businesses heard from Jim Harris, manager of St Stephen’s Shopping Centre how the Larkin Toads in 2010 had boosted footfall and sales at St Stephen’s. Jo Hudgell of Hudgell Solicitors praised the way that projects like this really engage local communities and bring pride to the city, whilst Colin Brown, CEO of The Deep argued that great art projects change the all important external perceptions of the city.
Festival Director, Rick Welton, and Project Manager, Clare Huby, introduced the guests to the beautiful prototype Moth designed by Saffron Waghorn and developed with Ideal Standard. The aim is that over 50 of the 1400mm wing span moths will be decorated by artists and displayed on and in buildings across Hull and East Yorkshire – and maybe beyond!
Photo: Jerome Whittingham